UGC Creator Brief

Tell us about the product and the kind of content you're looking for. We'll source the right creators and manage the process.

The Product

What are we sending to creators?

Brand Name*

Product Name*

Product Page URL

Price

Describe the product in 2-3 sentences*What it is, what it does, who it's for.

Key selling points for the creator to highlightThe talking points you want in the content.

Will you ship product to creators?

Ideal Creator

Who should be on camera? The more specific, the better the match.

Gender Preference

Age Range

Creator Vibe / AestheticWhat should they look and feel like?

Any specific demographics or characteristics?Location, ethnicity, lifestyle, etc. — only if relevant to the product/audience.

Number of Creators Needed

Content Specs

What kind of content do you need?

Content Format

Talking head / testimonialProduct demo / unboxingDay-in-the-life / lifestyle integrationBefore / afterProblem-solution (pain point to product)Review / first reactionNot sure — recommend for us

Video Length

Number of Videos per Creator

Aspect Ratio

9:16 vertical (Stories, Reels, TikTok)1:1 square (feed)4:5 portrait (Meta feed)Not sure

Where will this content be used?

Paid ads (Meta / Facebook / Instagram)Paid ads (TikTok)Organic social mediaWebsite / landing pageEmail campaigns

Creative Direction

Guide the tone and style of the content.

Tone / EnergyHow should the content feel?

Specific hooks or opening lines you'd like testedThe first 3 seconds matter most. Any ideas for how the video should start?

Mandatory mentions or CTAsAnything the creator MUST say or show.

Things to avoidAnything the creator should NOT say, show, or do.

Reference content or inspirationLinks to UGC videos or ads you like the style of.

Assets and Budget

What you can provide and what you're looking to spend.

Link to product photos, videos, or brand assetsGoogle Drive, Dropbox, etc.

Budget per Creator

Do you need usage rights?Usage rights let you run the content as paid ads. Most creators charge extra for this.

TimelineWhen do you need the final content delivered?

Anything else?

We'll review and follow up within 24 hours.