Creative Brief

Tell us about the campaign or product so we can create the right ads. The more context you provide, the better the creative.

What Are We Promoting?

The product, service, or offer this creative is for.

Brand / Business Name*

Product or Service Name*

Product Page URL

Describe the product/offer in a few sentences*What is it, what does it do, why should someone buy it?

Price Point

Top 3-5 Features or BenefitsWhat makes this product worth buying? List the strongest selling points.

What makes this different from competitors?Your unique angle. Why this and not the alternatives?

The audience for this creative.

Target Audience*Who is the ideal customer? Be as specific as possible.

What problem does this solve for them?

Awareness LevelHow familiar is this audience with your product?

Where this creative will run and what it should accomplish.

Platform(s)

Meta Feed (Facebook / Instagram)Meta Stories / ReelsGoogle DisplayTikTokEmailNot sure

Creative Types Needed

Static imagesVideoCarouselUGC-style contentAd copy only (we have visuals)

Campaign Objective

Landing Page URLWhere will the ad send people?

Offer or Promotion (if any)Discount code, free shipping, limited time, etc.

TimelineWhen do you need this live?

Share what you have. The more we have to work with, the better.

Link to product photos, lifestyle images, videosGoogle Drive, Dropbox, or any shared folder.

Link to past ads or creative that performed wellScreenshots, Facebook Ad Library links, or a shared folder.

Any testimonials or reviews we can use?Paste them here or link to a doc.

Anything we should avoid?Messaging, imagery, or claims you don't want in the ads.

Any other notes or inspiration?

We'll review and follow up within 24 hours.